Target Audience - The Brit Awards

With the Brit Awards you could buy tickets via a link on the website as well as through well known ticket sites like ticketmaster.co.uk. Alongside this would be invitation only invites for the celebrities and sponsors of the event.
When looking at what music the event is promoting and awarding, is how we can judge what the target audience is. As the majority of music that was nominated, and performed throughout the night was Top 40, which tells me that they were aiming at a younger audience which would be between 16- 30. There is little to no evidence provided which can tell me what the target audience.




I can however look at other aspects which could lead me to the target audience such as the adverts aired on ITV1 during the Brits. Some of the adverts include Virgin Media who talk about internet speed and connection, Carling lager and Coke Zone, from this I can then see who purchases these products.
TGI shows me that the most popular age range to drink Carling lager is between the ages of 15 - 24 then closely followed by 25-34. This shows that the ad was targeted at a younger audience.

TGI also shows me that the most popular age group that drinks Coca Cola is between the ages of 15- 24 then again closely followed by 25-34 year olds. This again shows that this is the main target they would try and attract.

When comparing this to the National Wedding Show, it is clear that the show has a more specific target audience and uses information provided to get statistics of the attendees in order to help promotion and sales for the next event. The Brit Awards however is on a much larger scale so is probably harder to quantify and less needed.