PR- The National Wedding Show

"PR has two key roles. On the one hand it supports marketing activity in the form of promotions and is indeed a key promotional tool for the event marketing mix and the creation of an environment in which it is easier to conduct marketing" (Jobber 1998)

Objectives of PR:

•Promote understanding

•Overcome misunderstanding or apathy

•Create awareness

•Inform

•Develop knowledge

•Displace prejudice

•Encourage belief

•Confirm or realign a perception

In the coming weeks, the show will be holding a press release and through this they must be aware of negative journalism, so therefore at the release only positive things will be said about the event. They need to pursuade people who are in their main target audience and to express how the event will be and the facts about it.

There are many stake holders involved in The National Wedding Show, a stakeholder is a person, group or organisation that has direct or indirect stake in an organisation because it can affect or be affected by the organisation's actions, objectives and policies. Examples of the different types of stakeholders interested are
Public - local community
Internal - employees, management and company unions
Media- newspapers, magazine journalists, tv and radio
Government - local council
Financial - shareholders who have invested time or money into the event
These stakeholders, however, will all have different levels of interest and power within the event.


Prior to the event the show has featured in broadsheet news papers such as the times, this is significant when looking at the target audience. TGI shows us that the most people who read the Times earn between £43,000 and £46,999 a year and are of social class ABC1.



The National Wedding Show was also featured on the TV show 'How To Look Good Naked' This is great as it targets the female market, who are most likely to attend and be encouraged to go from the program.