PR - The Brit Awards

Prior to the event, the awards had their first newspaper piece in The Sun, the paper produced an 8 page spread on the Brit Awards, The Sun also has the same target audience as the Brits which is why it is an effective paper to promote in as it would increase the chances of viewers and ticket sales as well as making readers more aware of the event as well as providing more information and the aim would be to persuade people to watch the show on television or to go on line and purchase tickets.

The event also offers a competition through Twitter and offers winners a chance to go back stage with access to the press areas as well as accommodation and spending money. By doing this competition a person has to be following The Brits on their Twitter page, this promotes people to follow them and keeps people aware of updates of the event.

The awards have also teamed up with Capital Fm which is a London based radio station (the awards is held in the London o2 arena) The radio station promoted the event and kept listeners up to date with information and even had a page on their website about the Brits after the event took place.

An album is also produced of the songs that were performed at the awards and artists that won this year as well as previous years. Every year the Brits produce an album, entering on the music scene which is another different section of the media for them to promote in.

When comparing it to The National Wedding Show, I feel like the Brits used more sections of the media to promote in, this could be due to the awards needing to appeal to a wider variety of people not just the public to buy tickets or to gain viewers but to the media and to sponsors.