Media advertising - The Brit Awards

The Brit Awards this year had 47 ads and 40 featured brands (excluding radio commercials and movie trailers) only 16 used any form of music.

The first newspaper to advertise the Brits was The Sun, who published an 8 page spread of the awards. After researching the Sun's main readers, TGI reports showed me that the majority of readers who quite often read the Sun, were aged 15-24 then a close following with 25-34, this enables more publicity to their target audience in hope for more ticket sales and viewers.

TGI report

The Sun advert

As well as TV adverts and news paper adverts, the Brit awards have also used social media such as Facebook, Twitter, Bebo and Myspace. By doing this they keep people up to date on the event and competitions in a modern way.

Twitter

Another form of advertising the Brits used is radio, Capital FM promoted The Brits and even have a section on their website dedicated to the event, Capital FMs usual music play list is Top 40 music, yet again choosing the right media in order to attract their desired audience.

When comparing this to The National Wedding Show, the two events have similarities when choosing the right media to advertise in, in order to attract their desired audience, even though both audiences are completely different. However, The Brits used more forms of advertising such as producing a television advert and using more social networking sites, this could be because the event itself, is on a much larger scale and needs media advertising more, in order to promote the event.