Websites -The National Wedding Show

The likely objectives for the show to have this website may be to: 
Get the events name known by more people and establish it further.
To sell tickets to public and so increase footfall on the day and
To sell exhibitor space to companies, ensuring there are maximum exhibits for the guests. 


The website itself provides plenty of information about the event and is quite easy to use. They have made The National Wedding Show label clear at the top of the page as well as the dates of the events and ticket booking clear next to it. 

The homepage provides information on bridal coaching, ideas which a bride could use for her wedding as well as talking about the singer Lil Wayne proposing to his girlfriend. 


The website is visually pleasing and very recognisable, the whole website stands out with the iconic image and is typically stereotypical of brides and weddings but still attractive.


Although the website provides plenty of information for the exhibitors and press of the event, information for customers is slightly lacking. There is not much info on who will be exhibiting and no directions to the locations themselves, not even an address. However the information that is supplied is useful and of good quality. 

Media advertising - The National Wedding Show

The Wedding Show has appeared in a variety of wedding and bridal magazines, examples include: You & Your Wedding, Cosmpolitan Bride, Brides, Wedding Ideas and Conde Nast Brides. They've targeted these magazines because it's a direct link to the type of audience they want to attract.
The exhibitors at the event are all sent paper leaflets and brochures of the event for them to hand out to their customers, this is a form of print marketing but is sometimes not as effective as other forms of print marketing as some of the exhibitors may travel a long distance to exhibit, and it is unlikely that their customers will as well.

The National Wedding Show have also used social media websites, such as Facebook and Twitter to promote the event and to keep people updated about what's going on. Advertising on these social networks are a good way of collecting data, hassle free and up to date. The company post regular updates onto these sites keeping this form of advertising up to date. 

Facebook

Twitter

The show has also had coverage on television and featured on shows such as How To Look Good Naked, Ten Years Younger, The Apprentice and Cherry Gets Married. 


As well as television they have also advertised on the radio station Kiss FM, the Kiss network reaches more than 2 million weekly. Kiss has more 15-34 listeners than any other commercial radio brand within the regions that they broadcast. This is ideal as the average age of bride is 29 year old. This shows that having the radio advert on kiss was a good choice as this is again, tapping into the ideal target audience.


To summarise, The National Wedding Show have used advertising in a big way, this has made the event more established and helped create a successful event every year and they consider advertising to be the most important form of marketing and attracting customers. 

Target Audience for The Wedding Show

Here is some information that nationalweddingshow.co.uk has provided me about the target audience:

 

• The show attracts over 50,000 visitors a year
• The average household income of visitors is £58,000
• 89% of visitors are in the ABC1 socio-economic band, our audience has the ability, as well as the desire, to splash out!
• The average spend of visitors as a direct results of the show is £1,427
• 97% of visitors come with the bride
• 27% of visitors come with the groom
• Half of all visitors bring the mother of the bride
• 40% of visitors come with their bridesmaids
• You have access to not only the bride but the bridesmaids, mother of the bride,
• groom and a whole host of the wedding party
• The average group size is 2.6
• 4 out of 5 visitors dont visit any other Wedding Show
• 77% of visitors are getting married within the next 7-18 months you are gaining acces to couples in the early stages of their planning when lots of decisions are still to be made - 69% of visitors say they are in the early stages of their planning

So, to summarise this information, the main target audience are middle to upper class people, who are getting married within the space of 2 years and majority of visitors arrive with the bride. This helps establish which retailers should be exhibiting at the exhibition.