Target Audience for The Wedding Show

Here is some information that nationalweddingshow.co.uk has provided me about the target audience:

 

• The show attracts over 50,000 visitors a year
• The average household income of visitors is £58,000
• 89% of visitors are in the ABC1 socio-economic band, our audience has the ability, as well as the desire, to splash out!
• The average spend of visitors as a direct results of the show is £1,427
• 97% of visitors come with the bride
• 27% of visitors come with the groom
• Half of all visitors bring the mother of the bride
• 40% of visitors come with their bridesmaids
• You have access to not only the bride but the bridesmaids, mother of the bride,
• groom and a whole host of the wedding party
• The average group size is 2.6
• 4 out of 5 visitors dont visit any other Wedding Show
• 77% of visitors are getting married within the next 7-18 months you are gaining acces to couples in the early stages of their planning when lots of decisions are still to be made - 69% of visitors say they are in the early stages of their planning

So, to summarise this information, the main target audience are middle to upper class people, who are getting married within the space of 2 years and majority of visitors arrive with the bride. This helps establish which retailers should be exhibiting at the exhibition.