Media advertising - The National Wedding Show

The Wedding Show has appeared in a variety of wedding and bridal magazines, examples include: You & Your Wedding, Cosmpolitan Bride, Brides, Wedding Ideas and Conde Nast Brides. They've targeted these magazines because it's a direct link to the type of audience they want to attract.
The exhibitors at the event are all sent paper leaflets and brochures of the event for them to hand out to their customers, this is a form of print marketing but is sometimes not as effective as other forms of print marketing as some of the exhibitors may travel a long distance to exhibit, and it is unlikely that their customers will as well.

The National Wedding Show have also used social media websites, such as Facebook and Twitter to promote the event and to keep people updated about what's going on. Advertising on these social networks are a good way of collecting data, hassle free and up to date. The company post regular updates onto these sites keeping this form of advertising up to date. 

Facebook

Twitter

The show has also had coverage on television and featured on shows such as How To Look Good Naked, Ten Years Younger, The Apprentice and Cherry Gets Married. 


As well as television they have also advertised on the radio station Kiss FM, the Kiss network reaches more than 2 million weekly. Kiss has more 15-34 listeners than any other commercial radio brand within the regions that they broadcast. This is ideal as the average age of bride is 29 year old. This shows that having the radio advert on kiss was a good choice as this is again, tapping into the ideal target audience.


To summarise, The National Wedding Show have used advertising in a big way, this has made the event more established and helped create a successful event every year and they consider advertising to be the most important form of marketing and attracting customers.